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Research papers

Some aspects of marketing research in Czechoslovakia (French)

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
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Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia-french-


Research papers

The identity crisis of the market researcher

The growth of marketing has also furthered the growth of two series of roles, one that of the Marketing Manager and another that of the Marketing Researcher. It is the purpose of this paper to examine the role of the researcher and its relationships...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Kenn Rogers
June 15, 1965
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Citation

Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-identity-crisis-of-the-market-researcher


Research papers

Marketing and market research in Norway 1963

1963 has been a year of further economic growth in Norway. Gross national product increased by about 5%, production in industry by about 6% and in exports there was an increase of about 8%. Prices have been rather stable. Retail sales increase by...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Svein Fosse
June 15, 1965
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Citation

Fosse, S. (1965a, June 15). Marketing and market research in Norway 1963. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-market-research-in-norway-1963


Research papers

Foreword by the president

The present Yearbook will give further illustrations of some of the tendencies signalled last year.

Catalogue: ESOMAR Yearbook 1962-1963
Author: Jan van Rees
August 1, 1963
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Citation

van Rees, J. (1963a, August 01). Foreword by the president. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foreword-by-the-president


Research papers

Methodical approaches to a study of the labour market in an economy of full employment

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Viggo Graf Blücher
June 15, 1961
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Citation

Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methodical-approaches-to-a-study-of-the-labour-market-in-an-economy-of-full-employment


Research papers

Southeast Asia

Governments - new and almost new - are confronted with the immediate need of knowing what policies are acceptable to whom and under what terms. This need is not always recognized. Yet a recent statement by a Cabinet Minister in one country that...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Emily Lewis Jones
June 15, 1961
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Citation

Jones, E. L. (1961a, June 15). Southeast Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/southeast-asia


Research papers

EWG/EFTA and future marketing research problems

The first point I want to emphasise is that the major problem for economists and for the market researchers when they look to the long term future, cannot really be regarded as a problem of forecasting.

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: C. T. Saunders
June 15, 1961
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Citation

Saunders, C. T. (1961a, June 15). EWG/EFTA and future marketing research problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ewg-efta-and-future-marketing-research-problems


Research papers

Methodical approaches to a study of the labour market in an economy of full employment (French)

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Viggo Graf Blücher
June 15, 1961
×

Citation

Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methodical-approaches-to-a-study-of-the-labour-market-in-an-economy-of-full-employment-french-


Research papers

The development of marketing research in the Indian Union

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Eric Paul Woollett Da Costa
June 15, 1961
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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union